Globe International has acquired 50 percent of fashion swim brand It’s Now Cool, which is sold at retailers such as Free People, Fred Segal, Revolve, ASOS and General Pants.
It’s Now Cool was founded by well-known swim fashion photographer Josephine Clough and surf industry veteran Ryan Stanistreet in Bondi Beach, Australia.
Globe will take over 100 percent of the operational running of the business and will begin selling the brand in the US, Europe and Australia starting in October, Globe CEO Matt Hill told SES. Josie and Ryan will join Globe, along with their key team members, and will keep a design, sales and marketing office in Bondi Beach. Backend operations and support functions