2020s fashion has been interesting, to say the least. The covid era sets the scene for shortened trend cycles with the online fashion boom, whilst social media apps reveled in a plethora of aesthetics, spotlighting a number of fashion cores and revivals.
The BBC predicted in 2020 that the average American discards 37kg of clothes every year; the same year saw e-commerce sales increase by 43%. I can only imagine that a significant portion of those sales came from international fast-fashion hubs. In the UK, the beloved high-street store TopShop was bought by the online giant ASOS, with other department stores struggling due to consumer demands for faster, cheaper, on-trend fashions.
Booming styles included Y2K, a revival of fashion between ~1997-2005, and Cottagecore, an aesthetic