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Ultra-fast fashion giant Shein is launching a resale, despite criticism that circularity can’t fix a business model reliant upon exploitation and overproduction.
Shein Exchange launched on Monday, 17 October, in the US, with plans to expand to other global markets next year. The platform was created in partnership with branded resale technology platform Treet. The app pre-populates customers’ previous purchases to streamline the resale process.
Shein is upfront about its motivations to get into resale — its goal is to bring any secondhand Shein sales that may happen on other platforms back into its ecosystem. In an announcement, Shein said it will not be making any profits from the platform but “acknowledges that resale threatens to cannibalise the sale of new items” and “wants to provide a destination for Shein customers to become active participants in circularity and find new