2020s fashion has been interesting, to say the least. The covid era sets the scene for shortened trend cycles with the online fashion boom, whilst social media apps reveled in a plethora of aesthetics, spotlighting a number of fashion cores and revivals.

The BBC predicted in 2020 that the average American discards 37kg of clothes every year; the same year saw e-commerce sales increase by 43%. I can only imagine that a significant portion of those sales came from international fast-fashion hubs. In the UK, the beloved high-street store TopShop was bought by the online giant ASOS, with other department stores struggling due to consumer demands for faster, cheaper, on-trend fashions.

Dressed in platforms and an oversized blazer, this model sports two particular trends seen reproduced in fast fashion outlets. Photo by Mubarak Greetingsvia Pexels.com

Booming styles included Y2K, a revival of fashion between ~1997-2005, and Cottagecore, an aesthetic

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The CFDA has gone for another Thom.

Thom Browne has been named the next chairman of the Council of Fashion Designers of America, effective Jan. 1 and will be charged with steering the organization amid a rapidly changing landscape.

The CFDA board unanimously elected Browne to the role for a two-year term. The 57-year-old designer succeeds Tom Ford, who completed a three-year term at the end of May. Since that time Steven Kolb, chief executive officer of the CFDA, has served as interim chair and will continue to do so through Dec. 31.

During his term Ford diversified the board; initiated new programs to help bring much-needed diversity, equity and inclusion to the fashion industry; partnered with brands to help provide access to hundreds of jobs, opportunities and mentorships, and started A Common Thread with Vogue, which distributed more than $5 million in relief aid to fashion businesses during the

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Re/Done opens doors in Paris, marking its international expansion.

The Los Angeles-based label, launched in 2014 by Sean Barron and Jamie Mazur, is known for reconstructing vintage Levi’s denim into modern styles.

Its retail footprint is found in West Hollywood and Malibu in LA, Miami and the Hamptons in New York, and now at 22 Rue de Grenelle in the 7th arrondissement of Paris, in the heart of Saint-Germain.

“I wanted to be part of the local environment for my first store [in Paris],” explained Barron, chief executive officer of Re/Done. “Real Parisians shop in the Saint-Germain area.”

It’s an intimate space, at almost 500 square feet. Like all Re/Done locations, it takes influence from midcentury design. This time, it’s with a French touch. Based on a Schindler architecture, amid wooden framing, interior details include slipper chairs made by French designer Pierre Guariche.

Re/Done

Inside the newly opened Re/Done store in

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“I think my first trip to Hawaii was a vacation in Kauai,” contemplates Carolyn Murphy. “I was immediately captivated by the greenery and the lush tropical land—like I could see and feel the earth breathing.” This is a sentiment shared by her design partners. Today, just in time for International Surfing Day, the eco-minded and surf-loving supermodel launches Surf’s Up, her second upcycled collection with Lela Becker and Tim Kaeding of Los Angeles-based denim brand Mother. It’s also the third release of 60% Mother, which denotes the brand’s collections that are primarily made of repurposed vintage and dead-stock garments and textiles.

For the 12-piece capsule, which features patchwork tapestry ponchos, Hawaiian shirts, snug ribbed knits, and a beach tote, Murphy found the ideal muses in her three uncles, who shuttled between Hawaii and California in the 1970s chasing waves. One, Bob, designed logos for Op and Hang Ten, which

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The events of the past few years have inspired many consumers to engage in retail therapy for a reprieve. But new research by McKinsey shows that company performance across the apparel, fashion, and luxury (AF&L) sector has been quite fragmented, with some companies gaining an upper hand over the past few years. In short, whether a company can outperform its competitors in the global apparel market relies largely on the segment in which it operates (see sidebar, “Fashion category definitions”), though, of course, strategic and operational choices can also make an impact.






In 2020, we examined the industry’s TSR and recommended that companies take decisive action in the face of ambiguity.


At the time, premium and luxury segments were significant outperformers in the AF&L market—a trend that endured throughout the

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