Mall of the Emirates has launched a brand-new drop and shop service called, Yehhal Zeman Awwal, within its Emirati cultural hub, Zeman Awwal. The service is open from Monday to Sunday between 1pm – 10pm.
The service is at shoppers and families visiting Zeman Awwal this summer.
Located on Level 2 Fashion Dome, next to Armani Café, Zeman Awwal is spread across 1,100 square meters and dedicated to promoting the UAE’s heritage. It has art exhibitions that highlight the work of talented Emirati artists., spaces that explore the UAE’s past 50 years, a traditional Emirati souk, and a first-of-its-kind film experience with Majlis Cinema – a boutique movie-watching experience dedicated to Emirati films.
The space also presents a ‘UAE’ costume exhibit in collaboration with The Zay Initiative, pop-art pieces from local and international artists and installations inspired by the ocean and desert. It also has a brand-new market which features home-grown brands, leading artists and designers specializing in jewelery, fashion, arts and craft and culinary experiences.
Zeman Awwal also offers modern and traditional arts and daily entertainment for children, including a pearl diving history experience, where children aged 3–9 years old can design a bespoke jewelery piece, create henna designs, and immerse themselves in arts and crafts activities.
Entry to the experience is Dhs70-100 per hour.
Hussain Moosa at Majid Al Futtaim Properties – director, Mall of the Emirates said: “The UAE is a country full of rich culture and heritage that reflects traditional Arab values which we are proud to celebrate. With the summer holidays now here, there is no better time to educate younger members of the family with these values, whilst learning about the vibrant history of the nation. We know from our insights that shoppers are looking for more diverse family-orientated experiences and kid-friendly spaces in their mall, so we are delighted to take the drop and shop experience and turn this into an enriching, educational and cultural experience for children that can be enjoyed all year round.”