Dec 19, 2022
Eleventy has expanded its international presence by opening the first London store. The men’s and women’s label’s store is located inside the Berkeley hotel in the luxury district of Knightsbridge. It features five extensive shop windows overlooking the street and a shop window and entrance also inside the hotel.
The store’s interiors are characterized by natural materials with fine-grained surfaces such as travertine, textured plaster and oak wood, enhanced by contrasting steel details.
“Investing in our direct retail presence by opening flagships on the world’s most iconic streets is a strategic choice for both our retail expansion and our positioning within the luxury segment. Establishing a presence in the most prestigious and exclusive hotels is a key, coherent element of that strategy,” said Marco Baldassari, co-founder of Eleventy.
The new London store is part of the label’s retail expansion strategy, heralded by Eleventy’s first overseas store, opened on Madison Avenue in New York. In October, Eleventy launched a share capital increase to support a three-year internationalization plan to open monobrand stores in major cities in Europe, North America and the Middle East.
Eleventy was founded in Italy by Paolo Zuntini and Marco Baldassarri in 2007. In 2021, it generated a revenue of €27 million, and it plans to reach €40 million this year. The label’s goal is to reach the €100 million revenue mark in 2026.
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