Nynne, the fashion house created by Danish-born Nynne Kunde, is on a carefully plotted trajectory: a modern luxury brand focused on craftsmanship, and exaggerated silhouettes, that is ready to explore the American market in 2023.
Kunde graduated from the Istituto Marangoni in London in 2018 and a year later she was selling her eponymous label, initially into Japan through upscale retailer Ron Herman. The brand was picked up in Paris which, to date, is Nynne’s main sell-in location where it is showcased about four times a year.
In its early days, Nynne expanded through wholesale, keeping the online channel at arm’s length due to practical issues such as stock volumes, and the costs involved in returns, for example.
“Now that we are expanding we have pre-orders online, as well