“There is often no need to choose between affordable and luxurious when it comes to pre-loved,” states Ella De Guzman, founder of Siopaella, a boutique that specializes in second-hand Chanel, Louis Vuitton and Hermès accessories. One of the most well-known faces on the Irish preloved scene, Ella honed her craft in her native Canada before spotting a gap in the Irish market.
She made a bold move opening her first store in Dublin at the start of the recession, but has never looked back. “The meaning of the Irish word eile is ‘other’ so I felt the name was a perfect fit, as we represented another way to shop high-end accessories when we first opened,” Ella says.
The appetite here at home and across the globe for pre-loved investment pieces has skyrocketed since. According to The RealReal 2021 Resale Report, it is “expected to grow faster than the broader retail