While some reports are forecasting retail sales will hit 8.71 billion pounds over Black Friday weekend as consumers shop early for Christmas, several fashion brands are boycotting this year’s discounting event in favor of championing sustainability, resale, and charity.
Black Friday officially takes place on November 25, and while many retailers and brands have already begun to slash their prices to attract customers looking to bag a discount for Christmas, brands including Rixo, Baukjen and Me+Em are taking a stand against overconsumption.
Rixo to step away from Black Friday in favor of Giving Tuesday
While in previous years Rixo’s have participated in Black Friday, this year, the female-owned womenswear brand is instead championing Giving Tuesday and highlighting how it creates treasured pieces which are produced in limited runs.
On November 29, the British fashion brand will donate 15 pounds for every transaction to Women For Women International. The charity supports